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Georgian wine at Hong Kong fair in November

The Hong Kong International Wine & Spirits Fair (HKTDC), one of the largest fairs of its kind in Asia, will open next month with more than 930 exhibitors from over 30 countries and regions taking part. The fair's fifth edition opens 8 November and continues through 10 November at the Hong Kong Convention and Exhibition Centre. The first two days are for trade only, with the final day, 10 November, open to trade and the public.
According to official list, 5 Georgian participants will be present at Hong Kong Fair: Georgian Wine Association, JSC Sarajishvili, Kakhetian Traditional Winemaking, Tbilvino (all presented at Booth 3CON-039) and Winery Khareba Ltd (at Booth 3CON-040).
Organizers also mention that "notable exhibitors will include Georgian Valleys Corporation, whose Jani Red Wine comes in a horn-shaped ceramic bottle. Georgians are known to toast with real bull horns filled with wine during special celebrations".
A wide variety of wine, spirits and other alcoholic beverages, along with wine accessories and equipment and such related services as wine logistics and training, will be showcased. Over the fair's three days, about 50 events, from wine tastings and master classes to expert seminars, will be presented.
Fair highlights will include the Wine Industry Conference, 8 November, under the theme "The Future of the Global Wine Industry Trends and Opportunities." The conference will cover such topics as fortifying Hong Kong's role as a wine hub, wine production and consumption trends in China and building a wine culture. The 4th Cathay Pacific Hong Kong International Wine and Spirit Competition Award Presentation Ceremony and "A Mid-Autumn Night's Dream of Truffles" gala wine dinner will both be held on the evening of 8 November. Three Michelin- star chefs have been invited to prepare dishes for the glamorous night. The Asia Top Sommelier Summit will take place 9 November, with a theme of Education versus Competition for Professional Sommeliers.
A Wine Education zone has been created to cultivate wine appreciation and provide training for industry professionals. Other wine education offerings range from daily wine-tasting sessions to master classes and seminars. Cocktail demonstrations will be held daily in the Ice Bar, where Hong Kong companies Branded Spirits, Edrington Hong Kong Ltd and Leung Yick Co. Ltd, will showcase various types of spirits.
Industry experts at the Asian Logistics and Maritime Conference (ALMC), which opens 8 November, will discuss the latest trends, opportunities and challenges in Asia's booming wine market, as well as address some of the challenges facing the wine supply chain.
Public Day, 10 November, will include a seminar on "WHY WINE? on the health benefits," with Serena Friedman, a medical doctor and a California wine producer, leading the session. Public day will also feature a master class on "Exploring Chinese Wine," with Beijing-based wine writer Jim Boyce among the speakers. Fine Wine Tasting sessions spotlighting wine from Australia, France, Italy and Spain are other notable public day offerings. Admission fee for the Fine Wine Tasting sessions is HK$500, which includes free entry to the fair on the same day. "The Most Beloved Wine" voting game award presentation will also take place 10 November.
A statutory body established in 1966, the Hong Kong Trade Development Council (HKTDC) is the international marketing arm for Hong Kong-based traders, manufacturers and service providers. With more than 40 global offices, including 11 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China and throughout Asia. The HKTDC also organises trade fairs and business missions to connect companies with opportunities in Hong Kong and on the mainland, while providing information via trade publications, research reports and online.
© Hvino News, HKTDC
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May 2023